Meet Your Financial Partner
Brian K. Peterson, CFP®, CPWA®, MBA
Founder & Financial Planner
As a life-centric financial planner, I'm focused on your peace of mind as much as (if not more than) your financial prosperity. The moment when I get to see my clients sit back, relax in their chair, and realize that they are going to be okay always fills me with a sense of duty, purpose and pride. Those feelings keep me motivated to guide my clients through the process of achieving their financial goals and life dreams.
I received my BA degree in biology from the University of Montana, then went on to get my MBA from the University of Minnesota. I also am a CERTIFIED FINANCIAL PLANNER™ professional, meaning I've completed rigorous training and exams, and I have agreed to adhere to the board's code of ethics and standards of conduct as an advisor. Before becoming an advisor, I worked for a boutique consulting company advising private equity and corporate clients on their acquisitions, and I also worked in project management for a Fortune 500 company. In 2008, I became a financial advisor and served at various firms until I founded Endurance Financial Group in 2021. Throughout all of my past experiences, the part of my background that is most important to me is that I am a veteran. I served in the U.S. Army most recently as a chemical officer. Joining the military was a dream of mine ever since I was 10 years old, and I look back in admiration of my time serving.
Outside of work, I first and foremost am a dedicated husband and father. My wife, Cara, and I have a blended family of 5 kids, 2 dogs and a cat. We enjoy daily walks with our dogs. In my free time I enjoy running—it’s when I can enjoy nature and unwind. I have completed 7 marathons so far and plan to participate in one on each continent (yes, that includes Antarctica)! Reading, traveling and attending Eagle Brook Church with my family are a few of my other favorite things to do.
Samuel A. Emmer
Associate Advisor
As an Associate Advisor at Endurance Financial Group, Sam brings a fresh perspective and a genuine passion for helping clients work toward their financial goals. Collaborating closely with the lead advisor, he blends his financial knowledge with a heartfelt desire to help people live their best lives—free from financial stress and worry. Thanks to his personal experience with blended families, Sam has a unique understanding of the complexities that can come with modern family financial planning, which makes him especially skilled at guiding clients through these situations.
With a Bachelor of Science in Finance and completion of the CFP® education program, Sam is actively working toward his CFP® designation. His recent completion of the highly regarded FPA Residency program—an intensive workshop led by top advisors from across the country—reflects his dedication to providing the best possible financial guidance. Sam’s fascination with the way money impacts people’s lives has been a lifelong passion, shaped by his own experiences of seeing how finances can affect families.
Originally from Lino Lakes, Sam now calls Ham Lake home. He’s a Minnesota native through and through, with a love for golf and a deep devotion to his favorite teams: the Wild, Timberwolves, and Vikings. When he’s not following sports, he loves spending time on Minnesota’s lakes or traveling to new places—Jamaica and Ireland are two of his most memorable trips so far.